

Session IV – Smithfield, Virginia
June 17-18, 2025
Finance & Flourish: Mastering Financial Literacy and Team Culture
The final session of VTLI will provide a structured framework to learn about Public Financing, Bond Referendums, Infrastructure Funding, and Grant Opportunities in tourism, covering key topics, case studies, and actionable strategies for participants to explore financing options for tourism development initiatives. Session IV will also explore the importance of team culture. Building a Strong Team Foundation, Communication, Empowerment, Diversity and Inclusion, Adaptability, Resiliency, Recognition, Wellness, and Measurement will all be covered, leading to fostering a positive and cohesive team culture
within their organizations.
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VTLI Session IV
June 17, 2025
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Moderator – Ned Smither, Berkley Group
Moderator/Presenter - John Zinn, University of Lynchburg Professional Development Institute
Presenters
Tiffany Gallagher, Civitas
Dan Roberts, VTC
Wirt Confroy, VTC
AGENDA
8:30 a.m. - BREAKFAST
9:00 a.m. - Overview of Public Finance, Ned Smither, Berkley Group
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· Available funding mechanisms for local projects
9:30 a.m. - Public Private Financing Partnerships, Ned Smither, Berkley Group
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CDA, TIFs, Revenue Bond (i.e. Short Pump Town Center; Hanover CDA at Bass Pro; Buckees, etc.)
10:45 a.m. - BREAK
11:00 a.m. - Tourism Improvement Districts (TID), Tiffany Gallagher, Civitas
Noon: - LUNCH
1:00 p.m. - Economics of Tourism, Dan Roberts, VTC
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Facilitated Discussion: How to use info as action item with local tourism
2:45 p.m. - Tourism Zones, Wirt Confroy, VTC
3:45 p.m. - Review the Capstone Requirement for VTLI, John Zinn, University of Lynchburg
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End of Day - Review of U of Lynchburg Credly Program and cloud resources with information. Log in, etc.
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VTLI Session IV
June 18, 2025
AGENDA
8:30 a.m. - BREAKFAST
9:00 a.m. - Strategies for Advocating and Passing Tourism-related Bond Referendums/Challenges and Considerations in Bond Financing for Tourism Projects, Ned Smither, Berkley Group
10:15 a.m. - BREAK
10:30 a.m. - Tourism Infrastructure Development – Interactive Opportunities
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Interactive Session to Role Play PPPs
11:30 a.m. - BREAK & CHECK OUT
12:00 p.m. - WORKING LUNCH: Team Culture: Talent Acquisition; Retention & Succession Planning
Jessica Macalino – President, Riverside Hospital
Jack Berry – Retired CEO, Richmond Regional Tourism
Dave Hare – President, Towne Bank Chesapeake
Roy Corby – GM, Rivers Casino Portsmouth
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