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Session III – Harrisonburg, Virginia

April 8-9, 2025

Destination Success: Strategic Management Tools for DMOs 

In the dynamic and competitive landscape of tourism, Destination Management Organizations (DMOs) play a crucial role in shaping the success and sustainability of their destinations. Strategic planning is essential for DMOs to navigate the complexities of the tourism industry, anticipate challenges, and capitalize on opportunities. This course on Strategic Planning for DMO Tourism Professionals is designed to equip you with the knowledge, skills, and tools necessary to develop and implement effective strategic plans that align with your destination's goals and stakeholders' interests.

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