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Session III – Harrisonburg, Virginia

April 8-9, 2025

TOPIC: MARKETING AND COMMUNITY DEVELOPMENT

Session III will explore marketing trends and best practices in the tourism industry, covering key topics ranging from Data-driven Insights and Storytelling to Digital Marketing Strategies, Sustainability, and Collaboration. Participants will gain valuable insights and actionable strategies to enhance their tourism marketing efforts and drive success in an ever-evolving marketplace.  This session will also provide an exploration of community development in the tourism industry and the critical role of local government in fostering sustainable growth and resilience within destinations. The session will offer opportunities for in-depth discussions, case studies, and interactive engagement to inspire attendees and drive meaningful action towards building stronger, more vibrant communities.

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