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Thank you for your interest in applying to the

2024/25 VADMO Tourism Leadership Institute (VTLI).

The program’s purpose is to retain, attract, and develop tourism professionals into innovative and accomplished thought leaders who build strong tourism programs in localities and regions across the Commonwealth.

Tourism Leadership Institute

In Partnership with the
Virginia Tourism Corporation




Are you employed by a DMO?
Do you volunteer or support a DMO as a vendor/supplier?



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To be considered for acceptance to VTLI, each section of the application, including your letter of support, must be completed

Thank you for your application!


Session Dates and Locations for the 2024/25 VADMO Tourism Leadership Institute are below. Participants will be required to attend all four (4) sessions to be eligible for graduation and certification. 

Part of the VTLI curriculum is the formation of a Tourism Impact Project (TIP) to address identified needs in a participant’s community, with implementation of the plan following graduation.

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Tuition for the 2024/25 VADMO Tourism Leadership Institute (TLI) is:  $1,500 per student (VADMO member) or $2,000 per student (Non VADMO members) and payment is due by August 15, 2024.  Tuition covers meeting facilities, speakers, meals, program materials, and credentialing process. Participants are responsible for their own travel expenses and lodging to each session location. The tuition fee may be split over two fiscal years. Please contact the VADMO office ( with questions.


Applications for the 2024/25 TLI Program are due by Monday, July 15, 2024.


Individuals wishing to become a member of the Virginia Association for Destination Marketing Organizations (VADMO), contact VADMO at

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