Session I:
Leadership

This session outline provides a comprehensive framework for exploring communications and public relations strategies in the tourism industry, covering key topics such as brand identity, media relations, digital communication, storytelling, stakeholder engagement, measurement, collaboration, and innovation. Attendees will gain valuable insights, practical strategies, and inspiration to enhance their communication efforts and drive success in the tourism sector. In addition, a comprehensive framework for exploring advocacy in the tourism industry, covering key topics such as stakeholder engagement, sustainable tourism practices, digital advocacy, policy advocacy, and impact measurement is provided. Attendees will gain valuable insights, practical strategies, and inspiration to become effective advocates for positive change in the tourism sector.